New BMW Isetta?
Apparently this might be true. After removing itself from F1 next year, BMW is staying true to its objectives of focusing on more sustainable platforms and technologies. One of the first signs is a possible commitment to revive the Isetta brand (to be spelled i-Setta following current trends i.e. iPod). The “bubble” car would be marketed as a 4th sub brand under the BMW umbrella. It is believed that the new i-Setta will be powered by efficient hybrid engines (battery and gasoline powered) targeting people living in metropolitan cities.
Designed originally by an Italian firm in the early ’50s, the Isetta was initially offered with a scooter engine. The steering column would swing out with the door for accessibility and had other sensible functions which made it an instant hit. The Isetta looked like a 3 wheeler but had two closely placed rear wheels to avoid rollovers while driving. Eventually, BMW came along in the mid ’50s and bought the license to produce its own version (pictured above).
The BMW versions were obviously modified over time to be more efficient and perform better. The Isetta slowly became an icon before eventually disappearing some time in the 60s (not sure of the date). The newer version (note: picture above is a rendering) is yet to be confirmed but with the ever growing market demands for economical and environmental automobiles, the i-Setta could arrive just in time to claim a spotlight in the “green” vehicle movement.
Explore posts in the same categories: AutomotiveTags: BMW, Green Vehicle, I-Setta, Isetta, Italian
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August 11, 2009 at 7:03 am
ahaha, thats pretty cool, the campaign ad I mean.
August 11, 2009 at 5:24 pm
Its sooo coool…
April 30, 2013 at 3:24 pm
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