TAG Heuer take their clients kart racing… on ice (w/video)
The TAG Heuer Ice Race was hosted at the Dubai Mall ice skating rink in the UAE. TAG Heuer clients and VIPs were invited to pilot electric karts, modified with special tires to increase grip, around an oval track. It’s not as intense as NASCAR, but I’m sure it helped build some brand loyalty with the contestants. Watch the video after the jump.
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