Audi re-inventing the “showroom”?
Over the past few years, the folks at Audi have been aggressively innovating new ideas to help spread their brand across the globe. Their latest concept is Audi City, a digital showroom where potential buyers can spec any Audi model and then view it on a 1:1 scale. Customers can also use the technology to zoom in on individual parts of the car, explaining highlighted items in more detail.
Audi are obviously not looking to replace the traditional dealership setup, but it’s a clever way of using limited city space to engage potential buyers. In their words, it’s “complementary” to Audi’s physical showrooms.
The first Audi City is launching near Piccadilly Circus in London. 19 more stores are due to open in other major international cities by 2015.
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