SEMA’s coming to the Middle East!
Exciting news has recently been announced that the world’s premier automotive specialty products trade event, SEMA, will be held alongside the Middle East Motor Tuning Show from March 14th -16th at the Expo Centre Sharjah, UAE. More than 60 American brands will be on hand to introduce their products to the show’s visitors.
Although SEMA Middle East will only be set up as a pavilion, I am quite happy to see the credible SEMA brand identify a potential in our region. This should help in generating much needed awareness for the car-tuning and customizing industry.
The SEMA event held in Las Vegas every year is the world’s largest aftermarket show. To really understand how impressive it is, it attracts more than 2,400 exhibitors and close to 120,000 tuners, car customizers, motorsports teams and more. All this and the show isn’t even open to the public!
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